Amazon Is Crushing It. Literally — IMRAN®

Amazon Is Crushing It. Literally — IMRAN®

I’m all in favor of saving costs and packing materials. And Amazon is crushing it. Literally. Unfortunately, not in a good way.

Surely it doesn’t require a rocket‑science degree to know this: Don’t shove big, heavy, toxic carpet‑cleaning chemicals into the same flimsy pouch as a box of cereal and other food items in the name of sustainability.

The cereal’s crunchy clusters were pulverized. The jar was dented — though at least its lid didn’t pop off from the impacts the edible items received from the chemical containers.

Amazon didn’t just deliver the order… it delivered a demolition demo.

© 2026 IMRAN®

#IMRAN #Amazon #CustomerExperience #CommonSense #sustainability #UrUXSux

Is CX Dead—or Just Drowning in Data? - IMRAN®

Is CX Dead—or Just Drowning in Data? - IMRAN®

In this 30‑minute inteview, I sat down with Mark Michelson — a trusted advisor in marketing research, customer experience innovation, and AI‑powered brand transformation — to dissect what’s really happening in the world of User and Customer Experience (UX/CX).

Key insights from our conversation:

CX has shifted from a culture of empathy to a metrics‑driven monitoring system

Companies are pouring hundreds of billions into AI, yet human experience is declining

Over‑surveying and automation are eroding trust, not building it

AI is poised to disrupt every industry, but without authentic representation, it risks amplifying bias

The future of CX isn’t more dashboards — it’s real human connection, powered by smarter tech

IDC projects global AI spending at $235B in 2024, surging to $631B by 2028. Meanwhile, CX investments are being diluted by cost‑cutting and automation — a dangerous tradeoff that risks undermining customer trust.

If you care about customers, culture, or the future of AI‑driven business, this is a conversation worth your time. Watch the full interview and join the debate on what CX should become.

© 2025 IMRAN®  

V 30 Ep 1503

#IMRAN #IMHO #UrUXSux #CX #UX #AI #CustomerExperience #HumanCenteredDesign #Leadership #DigitalTransformation 

Apple's Lame Apology After Getting Caught In BatteryGate - IMRAN™

Nope Apple, this "Apology After Getting Caught" is NOT going to make Consumer Protection & deliberate Customer Experience degradation lawsuits go away.

"A Message to Our Customers about #iPhone Batteries and Performance"
https://www.apple.com/iphone-battery-and-performance/

Lame. Time for Tim Cook to go.

© 2017 IMRAN™

Branding, Marketing And User Experiences - IMRAN™

Here’s an interesting post from McKinsey & Company at http://gtnr.it/2yKRmyg . 

Great brands are built by frequent customer delight at consistently great customer experiences. 

Most brands today offer average or even sometimes lousy user experiences, but try to make up for it with greater marketing spend. 

There’s only so far even great marketing can take a brand, IMHO. 

What do you think ?

© 2017 IMRAN™