Branding, Marketing And User Experiences - IMRAN™

Here’s an interesting post from McKinsey & Company at http://gtnr.it/2yKRmyg . 

Great brands are built by frequent customer delight at consistently great customer experiences. 

Most brands today offer average or even sometimes lousy user experiences, but try to make up for it with greater marketing spend. 

There’s only so far even great marketing can take a brand, IMHO. 

What do you think ?

© 2017 IMRAN™ 

Spectrum's DialUp Age Service & Stone Age CRM - IMRAN™

Spectrum's DialUp Age Service & Stone Age CRM - IMRAN™

I had to tweet about the "Moronic #UXdesign POS #UserExperience Spectrum. Dead service.Stupid phone menu identifies my account from callerID but doesn't know what service I have!"

Even a caveman era CRM system would know I do not get any shitty service from Spectrum other than Internet, which is that lame asymmetrical 200/20.

Yet, their retarded CustomerService number (20 minutes to get a rep) lists through their various services I do NOT have to ask if I am calling about those. Retards.

Spectrum is shitty enough to make me give sleazy Frontier another chance for the symmetric speeds.

© 2017 IMRAN™