Branding, Marketing And User Experiences - IMRAN™

Here’s an interesting post from McKinsey & Company at http://gtnr.it/2yKRmyg . 

Great brands are built by frequent customer delight at consistently great customer experiences. 

Most brands today offer average or even sometimes lousy user experiences, but try to make up for it with greater marketing spend. 

There’s only so far even great marketing can take a brand, IMHO. 

What do you think ?

© 2017 IMRAN™ 

Crazy Is The New Normal - Global Uncertainty & (Seemingly) Unstoppable Economies & Stock Markets - IMRAN™

We live in surreal times. I read this business news item on LinkedIn, "BlackRock CEO Larry Fink: Global Economy Strong Despite Political Dysfunction."

In a normal world political uncertainty always threatens the global economy, consumer confidence, and stock markets.

Now it seems either some invisible hand is at work in keeping markets rising or people have assumed that Crazy is the new Normal in politics, at least for the foreseeable future.

Are we all being set up for a new shock crash, which will again make the rich richer and the middle class poorer?

What do you think?

 

© 2017 IMRAN™