Penny For Your Thoughts But Not Your Services - IMRAN™

Some photographer posted in a FaceBook group about a model hurting their feelings by saying the photos they took (including location, hair, makeup) weren't worth more than $10 each. I think a dozen people commented on that post. 

As I clicked to post my response on the original post it disappeared. Maybe the original poster deleted their post. I'm just sharing my "comment" here for everyone, as there will always be unappreciative and ungrateful clients in every field. 

I wrote: "Most people do not appreciate intangible expertise or subtle specialization or soft services nor put real monetary value on it. 

They'll pay a plumber $200 for fixing a $100 leaky toilet but will have a heart attack paying $300 for cloud & technology or management consulting advice they hit you up for regarding their million dollar business.  

I haven't seen the work the original poster did but assuming it was well done I'd say, go with the attitude, "Yes, the photos were worth just $10 each because the ungrateful model wasn't worth more. 😋"

😋

The Worst Of Times, The Best Of Times To Come?

Grim economic news is all around us. Not only are individuals facing the toughest economic times, businesses are hurting and entire industries are facing extinction. There has been a lot of discussion going on about several industries. Even though the headlines may be full of news about the problems faced by individual companies - like Citibank, AIG, Bank of America, General Motors and Chrysler - few are debating whether the entire automobile, banking, insurance or even real estate industries will shut down completely. But there are several industries whose very existence is being questioned.

These include the newspaper, music, book-publishing and Hollywood film industries. Each of these industries has been in flux for more than a decade. Each has had predictions associated with it that ranged from their growing even larger and more successful to completely dying within a matter of years. In the case of each of these industries, even more than changing consumer behavior, challenging economic times, bad management or unsustainable business models, the threat cited most frequently has been the Internet.

There are several key points I make to my consulting clients in the media and technology industries when starting a discussion on crafting their strategies for the next 10 and 20 years. The reality is that the Internet did change everything. What the Internet did was give every industry an opportunity to become stronger, more efficient, more effective and smarter. Or they had to choice simply to use the Internet as just another business tool - without any thought being given to reconsidering outdated business models.

The following four industries muddled along for the last 20 years. They talked about how they were leveraging the Internet. They even started several initiatives to show how they "got" the Internet. They bought nice domain names and set up slick websites. They even hired people and gave them fancy titles like Vice President of Internet Strategy etc. but they did not truly "get" it. They did not go back to the drawing board to re-evaluate their business models and see how the Internet could help or hurt, especially if bad economic times ever hit. That is exactly what the bad times did do. They hit, and they hit hard.

That is why these are the industries most at risk. A respected commentator and very powerful writer, Cory Doctorow, had written a good piece, in Internet Evolution, analyzing these four industries. He made some good points, but I had a slightly different opinion. Here is what I think about the following industries and how they can still survive, maybe even thrive, in the coming years.

- Newspapers

Even though old industries, and their biggest players, are often threatened by new technology - it can sometimes take 100 years or more for an entire industry to die. One way to ensure that death is for the industry not to take threats to its existence seriously. In the case of the newspaper industry it is already several hundred years old (well, almost).

In the past it survived by actively leveraging all the available new technologies, from the printing press to desktop publishing, not just to survive but to thrive.

When radio and TV started to be a threat to the printed newspaper, it was the newspaper owners that went on to own most of the radio and television stations. But that means they co-opted, not leveraged, the new technologies and challenging platforms.

The reason the newspaper is having such a hard time with the Internet, especially in these dire economic times, is two-fold.
One is that the element of huge investment requirements that former newspaper (and added radio/TV) empires were built on is now gone.

As a matter of fact, it is now a serious liability. Almost anyone can now start a "newspaper" or information service. Online news services now abound. There are even white label companies and websites allowing anybody to set up their own "newspaper" simply by slapping together a combination of news feeds from multiple sources. The newspaper industry, in the meantime, remains hobbled by huge investments in real estate, printing equipment, high salaries and administrative costs.

The second is still relying on the old economic business models. An over-reliance on advertising became a disaster when first the Internet took away a lot of the advertising revenue, and then the recession killed ad sales even more. I still think newspapers, as an industry, will not die any time soon. Newspapers still offer things online media cannot do at this time. Some are tangible, some intangible.

In tangible, the quality of print and the subtleties of layout and design are still unmatched on the fanciest LCD screens or in most complex HTML pages. Intangibles, like convenience, the ability to tear out an article for later reading, are important. But most of all, permanence of record and trust, are "solid intangibles" that newspapers have not yet learnt to push into the value proposition their readers associate with them.

In my humble opinion, newspapers will survive, in new and different forms. They need to leverage and market the tangible and intangible values they offer to grow. But they can only do so if and as soon as they figure out the ability to move from a bundled "all the news we see fit to print" to an unbundled, micro-payments enabled, micro-targeted, 100% customized, personal tool and service that readers cannot live without holding in their hands.

- Music

Ironically, the death of the music labels industry will actually be the rebirth of the music industry. I do not even refer to "the long tail" business model (where the idea is that instead of making lots of money from one big splash, one can make lots of money over a long period of time, or over a large number of small sales).

The new positive fact is that creators of music can get paid directly, even 100%, from their consumer and clients - without a middleman. That renders obsolete an entire industry built on many middle layers. That means that music as an industry can actually thrive now that it is unshackled and the long overused, even clichéd "disintermediation" is here to stay.

This new world will be the death toll for middle-later but it can be music to creators' and consumers' ears. This will require a new way of doing things. Music production and distribution online have already changed the way the business is starting to run. What is still missing is musicians, bands and other talent from getting on the electronic micro-payments bandwagon (no pun intended!).

As micro-payments become more prevalent (in my opinion, the indie music scene should be one of the biggest champions of that) I see huge opportunity for musicians of all types to make good money, - even without having to rely on live performances as a source of income.

- Books

Just like the introduction of electronic documents was supposed to have brought about the death of the paper-products industry, predictions of the demise of the book industry are premature. The future of the book industry is still being written. How and where and it's published is still in the industry players' hands.

What today's technology is enabling people to do is to see themselves as potential authors, not just book buyers or readers. Lulu, Blurb, CafePress, XLibris and many others are offering to make us published authors for little cost. That means the actual number of book editions, eBooks or printed, will actually rise as almost everyone becomes an author. What will be surprising will be that the actual total number of physical book shipments will also rise.

This is almost similar to how more pages of paper went through laser printers the more documents became available to read online. In the case of the new books industry, will each one of them be a blockbuster? Most probably not.

However, even if the total number of blockbuster books physically printed goes down, in my humble opinion, the actual physical number of total books printed, using the newest services and technologies, will significantly rise.

At least for the next 30 years I still see authors believing in the higher perceived value of having a published paper-based book in their bookshelf than an eBook on their hard drive.

- Movies

Even though I am now equipped with a fully tapeless HD camera, and as well as the latest Apple tools for video editing, I do not foresee any of my creative endeavors, even in my wildest dreams, in any way threatening the amazing world of magic that comes from the best of Hollywood. (We're talking about the good stuff, not a lot of the recent Adam Sandler and Ben Stiller stuff).

The fact that some Hollywood blockbuster movies can cost $300 million is not a sustainable business model. That is not because YouTube type videos threaten it, but because of the sheer lunacy of the numbers.

The huge chunk of money that is paid to movie stars, some making $25-$30 million per movie, regardless of how famous they are, is the biggest needed cut I see coming. The falling costs of special effects and computer animation, and easier availability of the skills for them, are becoming more tangible forces on the industry. That gives technologists and the IT industry a bigger cut of the next generation Hollywood Dollars Pie.

I foresee more, and better, Hollywood movies being made for a fraction of today's costs., with more reasonably priced talent and higher reliance on technology and creativity of individuals, not large companies. Hollywood can do that while still being significantly better than most low-budget flicks, thereby ensuring it an audience worldwide, for many years to come.

Throw in the ability to make micro-payments for movies streamed or downloaded from the Internet to our devices of choice, and you can see a whole new revenue stream becoming available to sustain Hollywood as well as Bollywood.

==

Imran Anwar is a New York and Miami based Pakistani-American entrepreneur, Internet pioneer, inventor, writer and TV personality. He can be reached through his web site http://imran.com and imran@imran.com . You can follow him on Twitter at http://twitter.com/imrananwar

Pssst, Want To Make Money Monetizing Social Networking Instead Of Time-Wasting Social NOT Working?

FaceBook, MySpace, linkedin, and so many other social networking sites offer great ways to connect with people - and lose touch with reality (and the total time spent on a computer). That is even before location-aware GPS and RFID devices, married to addictive platforms like FaceBook, Twitter and MySpaceTime.net (more on that later) make social networking mean even more being social and not working even during working hours.

It is so ironic that just about 16 years I wrote an article contradicting people's then assertion that computers and the Internet were going to make us all anti-social.

Having started what was considered the first online matrimonial sites, at http://imran.com, I dared to disagree.

I felt that though we may spend more time on our computers, the Internet would actually help us find that one in a million connection from places around the world we could never have gone or known or met that person.

Little did I realize how social networking would grow. Lesson learnt, something that you consider merely a social observation, or the earliest makings of a trend, must be pursued zealously even as the trend changes shapes and directions from market forces. If you are riding, even shaping, it along the way, your opportunities to start something huge are....well, huge.

Of course, as is my forte, I have a knack for starting new things. But, in the past I also had a "rebel without a cause" habit of not sticking around in such businesses long enough to become a millionaire off them. So, my advice is to never lose your idealism - as that is what will help you achieve the impossible. But, temper that idealism with pragmatism.

Wanting something to be a commercial success does not necessarily mean you "sold out" your dream. Take an alternate view. If you work hard and make Project X a huge money-making success, even if you have to sell the company to investors or venture capitalists, you did not sell out.

All you did was leverage Project X to give you the freedom to freely experiment and play with your many other some-crazy some-great ideas without being worried about getting funding for them. That can take you from being a "serial entrepreneur" to a "parallel serial entrepreneur", capable of trying multiple new ideas and businesses and achieving success far beyond what Project X alone would have given you.

In my own case, idealism was a strength, but it was also definitely a huge liability. Usually, I sat back and a few years later watched someone else do the same thing, with funding instead of personal funds, and grow rich/er. I saw the same thing as online dating grow into a huge business with the likes of match.com and others many years after I had launched the first matrimonials database.

When I started Internet email for my native country of Pakistan, I also became "co-owner and co-founder" of the .PK top level domain with my friend and neighbor, the technical genius Ashar Nisar, who went on to establish PKNIC to manage the ccTLD.

Besides getting a kick out of being called "father of the Internet" (at least in Pakistan), I even gave many people free email addresses on imran.pk (the country's first email provider and ISP) to promote email. But, never could I have imagined that sticking around giving something for free I could later have sold it to a giant corporation as hotmail.com did a few years later. Oh, well. Live and learn.

Today, FREE is a valid business model. If you grow a business large enough, no matter how much money it is losing, as long as you have enough users, someone will buy you out for millions of Dollars.

When I started writing an online journal and political opinions (Occasionally Obnoxious, Obviously Outspoken Opinions) at http://imran.com in 1995-96, little did I know that I could have built some sort of "blogging" empire on that.

Once again, despite having an MBA and thinking of myself as a savvy entrepreneur, I missed the boat. So, look around you - some of the very ordinary problems you are solving daily without thinking twice may hold within them huge business opportunities. First, recognize them. Then, go for them with everything you've got.

In 1995 I became a heavy GPS user in boating and later in aviation as a pilot. In 1998-2000 I became CEO of EverTrac, among the first out the gate selling RFID and GPS based solutions. Alas, as usual, like Panasonic's slogan, I was just slightly ahead of my time.

Fortunately, EverTrac and my team survived the dot-com bust, but only because we were gobbled by a Fortune 50 level company - which did nothing with what they bought. Lesson learnt. It's important to survive, but if you sell out to a big company, try not to feel heartache when they don't make any use of the technology.

But, this current new momentum of GPS based devices we are seeing will prove I was on the right…. umm.. EverTrac?

Hopefully, this time, with my current projects, covering GPS, social networking and mobile-monetization - I'll actually make some "real" money if I can sell something to a Google or Yahoo or, some even smarter business!

If that does not happen, I guess the pattern (or call it the Corporate Culture of an Entrepreneur) here is that I love to start new things, just before their time, that others make billions off later. But, so what? The sheer joy of starting something new, taking something from an idea that everyone says is dumb, or will never work, and making it at least take shape, get launched, and become popular is, in itself, a huge reward.

So, feel free to call me about what I an doing now. Surely I can help you become a Web 2.0 multi-millionaire doing whatever I am too lazy (or not smart enough :-) ) to make money from!

Good luck and God Speed, fellow entrepreneurs.

Is Indian Outsourcing Industry Losing Out To Other Sources?

Someone posted an interesting question on LinkedIn, that I have also seen being asked in other places, whether India was not the top outsourcing destination and why?

From discussions I have had with various people, and my own observations, I think that, yes, India's value as an outsourced services provider has increased in volume but is now less of a cost advantage to client companies. Quality has suffered, and many American companies in particular have pulled back from Indian operations.

While it will take some time for India to fall off its perch as the main focus of IT and even other professional services outsourcing, IT is beginning to show some changes.

Several factors are at play. In the past Pakistan, etc. could not really come close to what Indian companies could offer in a scalable manner. Such countries are getting better, though India still has far more momentum.

A major problem, besides India's poor infrastructure, is the fact that GOOD Indian engineers can now command salaries not a small but a significant fraction of salaries for similar positions in the USA.

Additionally, the quality of resources being churned out, almost mass-produced, by the professional/educational system there is not at par with what Indians have previously built a great reputation on. So some clients are starting to see significant declines in quality and significant increases in the amount of hand-holding or reiterations needed to get things right.

That still does not mean it is a slam dunk for Pakistan, Bangla Desh, etc. to steal India's thunder. India still offers far greater stability than, say, Pakistan can - so a US businessman is not going to worry too much about being beheaded during a trip to India.

So, yes, India is vulnerable to good competition on cost with good quality work. But, it is not on the way out.

Certainly many Pakistani and other countries' companies are leveraging that. But, I do not see Pakistan's built-in tendency to self-destruct any great opportunity going away anytime soon. Having been born in Pakistan, I have been an entrepreneur in Pakistan in the 80s. I know how tough it was then - even before suicide bombings became a problem. Now, suicide bombings targeting Pakistanis are a DAILY occurrence. I can only imagine how difficult it would be for a Pakistani company to convince Americans or any foreign clients to visit and freely move about the country.

I surely respect those that are trying to do it in the even worse situation of law and order they face. Their job is not going to be easy to even catch up to India, much less get ahead. But, time, effort and rising Indian costs can give them a better foot in the door than ever in the past.

In the meantime, Indians being far more strategic and better business-minded thinkers, are doing a great job not just moving up the "food chain" in services they provide, but are also leveraging global capital markets to turn the tables and buy American and European companies.

I do not see Pakistan's biggest business, industry and media tycoons thinking or being far sighted beyond the lengths of their own noses.

What do you think?