Showing posts with label Networking. Show all posts
Showing posts with label Networking. Show all posts

Tuesday, April 29, 2008

Pssst, Want To Make Money Monetizing Social Networking Instead Of Time-Wasting Social NOT Working?

FaceBook, MySpace, linkedin, and so many other social networking sites offer great ways to connect with people - and lose touch with reality (and the total time spent on a computer). That is even before location-aware GPS and RFID devices, married to addictive platforms like FaceBook, Twitter and MySpaceTime.net (more on that later) make social networking mean even more being social and not working even during working hours.

It is so ironic that just about 16 years I wrote an article contradicting people's then assertion that computers and the Internet were going to make us all anti-social.

Having started what was considered the first online matrimonial sites, at http://imran.com, I dared to disagree.

I felt that though we may spend more time on our computers, the Internet would actually help us find that one in a million connection from places around the world we could never have gone or known or met that person.

Little did I realize how social networking would grow. Lesson learnt, something that you consider merely a social observation, or the earliest makings of a trend, must be pursued zealously even as the trend changes shapes and directions from market forces. If you are riding, even shaping, it along the way, your opportunities to start something huge are....well, huge.

Of course, as is my forte, I have a knack for starting new things. But, in the past I also had a "rebel without a cause" habit of not sticking around in such businesses long enough to become a millionaire off them. So, my advice is to never lose your idealism - as that is what will help you achieve the impossible. But, temper that idealism with pragmatism.

Wanting something to be a commercial success does not necessarily mean you "sold out" your dream. Take an alternate view. If you work hard and make Project X a huge money-making success, even if you have to sell the company to investors or venture capitalists, you did not sell out.

All you did was leverage Project X to give you the freedom to freely experiment and play with your many other some-crazy some-great ideas without being worried about getting funding for them. That can take you from being a "serial entrepreneur" to a "parallel serial entrepreneur", capable of trying multiple new ideas and businesses and achieving success far beyond what Project X alone would have given you.

In my own case, idealism was a strength, but it was also definitely a huge liability. Usually, I sat back and a few years later watched someone else do the same thing, with funding instead of personal funds, and grow rich/er. I saw the same thing as online dating grow into a huge business with the likes of match.com and others many years after I had launched the first matrimonials database.

When I started Internet email for my native country of Pakistan, I also became "co-owner and co-founder" of the .PK top level domain with my friend and neighbor, the technical genius Ashar Nisar, who went on to establish PKNIC to manage the ccTLD.

Besides getting a kick out of being called "father of the Internet" (at least in Pakistan), I even gave many people free email addresses on imran.pk (the country's first email provider and ISP) to promote email. But, never could I have imagined that sticking around giving something for free I could later have sold it to a giant corporation as hotmail.com did a few years later. Oh, well. Live and learn.

Today, FREE is a valid business model. If you grow a business large enough, no matter how much money it is losing, as long as you have enough users, someone will buy you out for millions of Dollars.

When I started writing an online journal and political opinions (Occasionally Obnoxious, Obviously Outspoken Opinions) at http://imran.com in 1995-96, little did I know that I could have built some sort of "blogging" empire on that.

Once again, despite having an MBA and thinking of myself as a savvy entrepreneur, I missed the boat. So, look around you - some of the very ordinary problems you are solving daily without thinking twice may hold within them huge business opportunities. First, recognize them. Then, go for them with everything you've got.

In 1995 I became a heavy GPS user in boating and later in aviation as a pilot. In 1998-2000 I became CEO of EverTrac, among the first out the gate selling RFID and GPS based solutions. Alas, as usual, like Panasonic's slogan, I was just slightly ahead of my time.

Fortunately, EverTrac and my team survived the dot-com bust, but only because we were gobbled by a Fortune 50 level company - which did nothing with what they bought. Lesson learnt. It's important to survive, but if you sell out to a big company, try not to feel heartache when they don't make any use of the technology.

But, this current new momentum of GPS based devices we are seeing will prove I was on the right…. umm.. EverTrac?

Hopefully, this time, with my current projects, covering GPS, social networking and mobile-monetization - I'll actually make some "real" money if I can sell something to a Google or Yahoo or, some even smarter business!

If that does not happen, I guess the pattern (or call it the Corporate Culture of an Entrepreneur) here is that I love to start new things, just before their time, that others make billions off later. But, so what? The sheer joy of starting something new, taking something from an idea that everyone says is dumb, or will never work, and making it at least take shape, get launched, and become popular is, in itself, a huge reward.

So, feel free to call me about what I an doing now. Surely I can help you become a Web 2.0 multi-millionaire doing whatever I am too lazy (or not smart enough :-) ) to make money from!

Good luck and God Speed, fellow entrepreneurs.

Tuesday, January 18, 2005

How iPod will become MyPod - Response to Forbes magazine

How iPod will become MyPod: And, Why Forbes Is Wrong About The Future Sales Of iPods

By Imran Anwar

The media, and consumers, are excited beyond belief at the incredible performance of Apple Computer in the last few years. It's recent release of a Mac MINI and an iPod (mini) Shuffle has generated even more buzz. It sold close to 5 MILLION of the existing iPods in just the last quarter. Even previous naysayer journalists have begun to sing praises of the iPod and Apple.

Forbes generally has great analysis. Their Mr. Hesseldahl usually writes logically and sensibly on technology issues. His recent piece (When iPod Sales Run Out Of Steam - Forbes 1/14/05) on iPod sales sounds similarly logically written. But, unfortunately, the logic is so flawed I had to laugh. Except, I am a satisfied Apple iPod user, MacUser and currently also hold a few hundred shares in Apple - so I had to respond to it.

Using the logic of his article, Microsoft should have gone out of business a few years ago, as well as IBM. After all, PCs and clones reached a much higher penetration of the market than iPod enjoys at present. Yet, more personal computers are sold today than ever before. People's needs increase. They upgrade. CPUs become more powerful. Applications require more resources and new hardware is needed.

Eventually, as machines become more affordable, people buy more PCs.

Similarly, with Apple's new $499 Mac Minis I can bet millions more of these and Windows PCs will sell even where people already have PCs

In My Humble Opinion, Apple iPods can conceivably sell in much higher numbers than personal computers, for various reasons.

A personal computer has the word "personal" in its name but often a whole family can share a SINGLE personal computer, especially because MacOS, Windows, etc. also allow separate user accounts to run on the same machine.

The iPod on the other hand is a TRULY Personal device. You take it with you. You keep your music on it. Your spouse or brother has their own iPod even if you both share the same computer. So, conceivably, a family with 2 parents and four kids that shares one PC (which could be in the range of $500-$3000) can easily also own six iPods.

If this family has a Mercedes or BMW or one of the newer models coming out with iPod support built-in, I could also imagine there being an iPod just for the car.

Sounds far-fetched? Think about it. We have cassette and CD players at home and in the car. For more than 5 years I have had a car with an integrated Motorola cell phone.

Now I have more than one cell phone. And, I am not even including the cellular numberless cell phone that is built into the car for the security and tele-aid system.

Over time, I just got used to leaving the Motorola cell phone in the car. Calls to it are automatically forwarded to my "handheld" cell phone when I am not driving. So, having a "car-iPod" in addition to the family's various iPods is not unthinkable.

This past Christmas, I bought a 40GB iPod for a friend who had done me a favor. I had considered taking his wife and him to dinner and a Broadway show. Instead, I spent approximately the same money on getting him the iPod. Whether he uses it (on his boat, car, motorcycle, hotrod, or just tooling around his family business where he is first to arrive and last to leave) or gives it to his wife or son or grandchildren, the iPod was the perfect gift. And, it will last a lot longer than that dinner I would have taken him to.

In the meantime, we got two more iPods, for my siblings, and I am now in the market for a replacement. My 30GB iPod is close to full and I also want the iPod Photo version. The 80GB version of that should be here soon, and as soon as it does, I hope to get one.

With the launch of the $99 iPod Shuffle, I can actually get these for my sister and her husband, who both like music but are not listening to it all the time to justify getting them the high-end units. At $99, at their birthdays, I would have no problems getting one each for the kids in the family.

So, as far as I am concerned, even if Apple does not add video to iPod (I have no interest in that at present), I can see MUSIC-ONLY driven sales continuing to rise. Add the explosion of podcasting, and more audio-books, and one can see how even "serious" people can happily tote iPods on the subway or on the plane, on their walk to the beach or walking in the mall.

If, as I have been begging for years, Apple re-releases a PIM (personal information maanger) or PDA, built either into the cell phone they are launching with Motorola or into the iPod (I already carry my contacts, calendars, and some documents on the iPod) with or without Bluetooth - you can see the implications of the iPod becoming even more a MyPod.

What do YOU think?