Monday, March 13, 2023

Sorry Wrong Numbers™: The Way Apple Pricing & Trade-In Offers Work.... - IMRAN™ In full disclosure, I am a MacUser since 1984, and (mostly) love (most of) my Apple products. My day job is with Microsoft. But this tongue in cheek comment in the meme is based on reality. Apple did a good thing when it started offering trade-in offers to switch to newer model iPhones or even Apple Watch devices. Then some beancounter just couldn't help it. They decided to find a way to screw loyal customers who had paid massive full prices for top of the line models with basically peanuts values on trade-in. That is what made me comment that when Apple's next super-duper-I-don't-even-try-price-it maxed out Mac Pro comes out it may add up to $60,000 but a week later the beancounters there would maybe offer $60 in trade-in value for those. One hopes they learnt some embarrassing lessons from that whole recent episode and it does not happen this way. © 2023 IMRAN™ #Apple, #brandloyalty, #brands, #consumerrights, #CustomerExperience, #customerloyalty, #expensive, #IMRAN, #MacPro, #management, #marketing, #Meme, #pricing, #Technology, #tradeinvalue, #value, #gougingSorry Wrong Numbers™: The Way Apple Pricing & Trade-In Offers Work.... - IMRAN™ In full disclosure, I am a MacUser since 1984, and (mostly) love (most of) my Apple products. My day job is with Microsoft. But this tongue in cheek comment in the meme is based on reality. Apple did a good thing when it started offering trade-in offers to switch to newer model iPhones or even Apple Watch devices. Then some beancounter just couldn't help it. They decided to find a way to screw loyal customers who had paid massive full prices for top of the line models with basically peanuts values on trade-in. That is what made me comment that when Apple's next super-duper-I-don't-even-try-price-it maxed out Mac Pro comes out it may add up to $60,000 but a week later the beancounters there would maybe offer $60 in trade-in value for those. One hopes they learnt some embarrassing lessons from that whole recent episode and it does not happen this way. © 2023 IMRAN™ #Apple, #brandloyalty, #brands, #consumerrights, #CustomerExperience, #customerloyalty, #expensive, #IMRAN, #MacPro, #management, #marketing, #Meme, #pricing, #Technology, #tradeinvalue, #value, #gouging


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