Intriguingly Infinite Unlimited Uncertainty, Schrödinger’s Sticker, Tag Timing, Found Fond Mobile Memories – IMRAN®
A quarter century ago, I became CEO of EverTrac. It grew into the industry’s vision-setting, thought-leading, sizzling-tech telematics and location-aware startup. We pushed live, wireless, remote mobile-systems management past 200 mph. Just this morning, I was drafting a post to commemorate 25 years of that journey. (That one’s coming soon.)
But not all parts of the business were sexy. Asset tracking was one unglamorous—but profitable—component. I was the first to demo RFID to Walmart’s tech leadership—surprisingly forward-looking at the time. Miniaturized RFID is now everywhere, embedded in tags of all kinds but it was cutting edge back then.
Fast forward 25 years. Just 24 hours after kicking off EverTrac anniversary planning, I spotted this in a Publix parking lot: a bright yellow tag that reads “Missing tag. Do not remove.”
So… THE tag is missing, but THIS tag isn’t? If it’s not missing from something, why is it on the asphalt? If I found it, is it still missing? Or it emotionally missing an asset? 😊
What happens to the item with the missing tag, now missing the “Missing tag” tag? Escher at work—drawing conclusions within conclusions, all puns intended.
And now, does “Do not remove” mean the cleaning crew must leave it there forever? Is this a permanent placeholder for a temporary identity? There’s some principal uncertainty principle at work here.
Maybe it’s Schrödinger’s label—both absent and present. Down to earth asset management meets spaced out existential crisis. 😉😀
Any bad puns or wordplay you want us to (for Ever)Trac(k)? Stick them in comments below!
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